Best-in-Class Expertise with Google Shopping
We have been into product and program management for years and have been well identified as an Official Google Shopping partner.
We better understand that ongoing success on Google shopping need both customizing the Google Merchant Center feed together with maneuvering ad visibility layers within adwords.
While treating each SKU as it very own line of business, retailers can multiply their performance and profits on the channel.
How We Achieve Growth with Your Account
We assign a determined retail search team to each account
- We process the master product feed through CPS strategy’s and while reallocating product attributes or keywords for enhanced relevancy.
- Putting forward the Google Merchant feed on daily basis for upto 24 hours every day if its necessary.
- Giving out budget to the most advantageous campaigns with SKU segments, bringin bottom line change and eradicating wasted Ad spend.
- We assist in the integration of seller reviews and product into shopping campaigns
- Incremental adjustment of mobile bid transformers to maintain traffic volume with profitability
- Calculating audience level performance, perking up visibility for high value user and behavioural segments.
- Scaling ad visibility through Day-parting, device level modifications, Geo-Targeting on the basis of previous days data.
- Assisting in certification of Google trusted Stores
- Applying product-level Google dynamic remarketing ads
- Adding product data titles, attributes and descriptions in order to include core terms
- Putting in remarketing tags on client site in order to collect site visitor data or create an audience pool for retargeting