Your Customized PPC Channel Strategy
No matter if it is social advertising, display or text we carry out a PPC channel strategy that is customized as per your industry niche or unique KPIs of your business. We have designed such processes and internal systems that are particularly catered towards retailers. While making use of product level performance data to drive the tactics, we have specification in constructing reguilarly evolving search campaign architectures and constructing highly efficient campaigns that help find the balance between increasing order volume and profitability.
How We Achieve Growth with Your Account
- We assign a determined retail search team to each account
- We process the master product feed through CPS strategy’s and while reallocating product attributes or keywords for enhanced relevancy.
- Putting forward the Google Merchant feed on daily basis for upto 24 hours every day if its necessary.
- Giving out budget to the most advantageous campaigns with SKU segments, bringin bottom line change and eradicating wasted Ad spend.
- We assist in the integration of seller reviews and product into shopping campaigns
- Incremental adjustment of mobile bid transformers to maintain traffic volume with profitability
- Calculating audience level performance, perking up visibility for high value user and behavioural segments.
- Scaling ad visibility through Day-parting, device level modifications, Geo-Targeting on the basis of previous days data.
- Assisting in certification of Google trusted Stores
- Applying product-level Google dynamic remarketing ads
- Adding product data titles, attributes and descriptions in order to include core terms
- Putting in remarketing tags on client site in order to collect site visitor data or create an audience pool for retargeting